| Getting Personal: DailyPerfect and 'Customised' News |
| Tuesday, 30 June 2009 00:00 |
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"The idea of personalising news, removing the news agenda from the hands of the editors and into those of the readers, is not new - recommended article links and 'most emailed' lists are a starting point. But the new wave of personalisation technologies could marry aggregation with personalised advertising, in a way which does not invade an individual reader's privacy, says Louis Kanganis, CEO of personalisation technology company DailyPerfect." |
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